Jelena Williams

I'm based in

Bloemfontein

Looking for help with your business travel? Find out how I can help here

It's Nice To Meet You

My name is Jelena Williams, and I am a Travel Counsellor, based in Bloemfontein. Originally I am from Riga, Latvia (Eastern Europe). Before coming to South Africa, I lived in Adare, Co. Limerick, Ireland for 3 years. I had an opportunity to travel extensively, experience different cultures, meet new people and discover new places. While in Ireland, I met and married my husband (South African), and finally, we moved down to South Africa, where I have lived ever since 2004.

I have worked in travel for over 20 years in South Africa. I have had an incredible opportunity to meet fantastic people, who have become my clients, and now friends. I have been able to share their travel experiences, their joy, and their happiness. Thanks to my loyal clients, I’ve won several awards for being one of the best travel consultants.

Becoming a Travel Counsellor allows me to dedicate my time to my client’s needs, where I get to know their likes and preferences, which helps me tailor-make their dream holidays. I am available 24/7, and I am happy to meet you in the comfort of your own office, home, or favorite coffee shop. For those living outside of Bloem, I am only a phone call away.

I am looking forward to sharing my own travel experiences with you, to show you the green planes of Ireland and the UK, the romantic scenery of France, the hidden treasures of Eastern Europe and Russia, the amazing islands of Thailand, mesmerizing Bali, and so much more…

I wish you all the best, and I would love to hear from you soon.

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Explore my guides and blogs

Explore Scotland with Le Boat

Explore Scotland with Le Boat

As Caitriona Balfe (Claire from the series Outlander) said, "The Scottish Highlands are incredible. There seems to be magic and poetry everywhere". It was exactly that. A Fairy Tale. My favourite place. Green rolling hills, rocky mountains, dramatic coastlines, gloomy castles, and warm-hearted people. Hundreds of years of rich history shaped this amazing place and its people. Our long-awaited

28 Aug 2024 5   min read

Travel Professional vs Internet...

Travel Professional vs Internet...

Why you can trust me Jelena with all your travel arrangements... How comfortable are you spending R50,000, R100 000 or R200 000 and more online? Are you sure that the airline you just purchased your air tickets for your family holiday won't go "under"? And will the airline contact you, should the flight be cancelled due to various reasons? And what if the hotel you booked via an websi

11 Mar 2019 5   min read

Local is Lekker - Road trip Port Elizabeth to Knysna

Local is Lekker - Road trip Port Elizabeth to Knysna

South Africa is an amazing country - from desert to sea, from mountains to forests, this country has it all. This December (2017), together with my family (my hubby and my 9-year-old girl), we went on a road trip to the East Coast. Port Elizabeth was our first stop just for 1 night. It is a lovely costal city. We didn't spend much time there, as the next morning we were up early to drive to A

05 Jan 2018 5   min read

Bali (Indonesia) - destination for everyone...

Bali (Indonesia) - destination for everyone...

Bali is indeed for everyone - for any age, budget and taste. This small island offers amazing variety of sightseeing and entertainment. It is known for its forested volcanic mountains, iconic rice paddies, beaches and coral reefs. It is home to numerous religious sites. Bali is also known for its yoga and meditation retreats, as well as beautiful beachside towns. The most convenient way to

26 Oct 2016 5   min read

Treasure of an Emerald Island (Ireland)

Treasure of an Emerald Island (Ireland)

It's been a rainy day... In fact, most of the days of the year are rainy or cloudy in Ireland. But who cares, when there are so many things to see and do. Grab an umbrella, rent a car and off you go, exploring an amazing Emerald Island. I lived in Adare, Co.Limerick for just over 3 years. One of the tidiest towns in Ireland, for which they received several awards. Not much going on there, and i

19 Oct 2016 5   min read

Mauritius

Mauritius

“A country that has no more legends is set to die of cold.. But a nation without a myth runs towards death.” – Dumézil Goerge. Legend has it that… Once upon a time a colony of giants inhabited the great crescent of Lemuria. One day they set out in search of the land of Paradise. They searched east, they searched west; they searched north, they searched south, but Paradise was never in sight. T

08 Aug 2016 5   min read

Paris - City of Love

Paris - City of Love

The best way to explore Paris is either on your own, or with your partner, or family or with a few friends, but my recommendation is not to explore it through an organised tour, as you will miss the best parts of the city. Try to stay there for longer than 3 nights, as the first impression of the city can be very overwhelming, and only after about 2 days, you might start to relax and enjoy you

19 May 2016 5   min read

My Home City - Riga (Latvia)

My Home City - Riga (Latvia)

As some of you may or may not know, I am originally from Riga in Latvia. For those of you who don't know where that is - it's in Eastern Europe. This amazing city is over 800 years old and is a fantastic combination of both medieval and modern. There are well preserved heritage sites which offer great experiences to those who are interested in history and architecture. Thanks to its prime location

19 Feb 2016 5   min read

What my customers say

Always rapid and happy response with concrete suggestions and solutions. Very efficient.

Wilhelm Steinberg

Bloemfontein

Jelena is always quick, competent and friendly in the service she provides!

Rinda Botha

Bloemfontein

Jelena's service has been consistantly GOOD through the years. She ALWAYS gives the best service.

Sandra van Vuuren

Bloemfontein

We have been doing business with Jelena for many years, and she has always been the best! We will not travel anywhere without her supervision and help! She is THE BEST OF THE BEST!!

Wilma Griessel

Hoopstad

Jelena just understands and thinks of what is needed even before I can ask! And that is just AMAZING!

Lehana Lessing

Bloemfontein

Jelena is a star!

Sandra Botha

Bloemfontein

Jelena was very prompt in fulfilling my request and suggesting different options .

Ken Bruyns

Bloemfontein

Jelena has been very helpful over the years and I continue to rely on her for my travel arrangements.

Audrey Makenete

Bloemfontein

Always a seamless process with Jelena!

Kesebeilwe Khaeane

Johannesburg

Jelena was great. Communication clear and concise, worked quickly, and got what I needed done.

Nicole Jensen

USA

Always willing to help with accurate, on time information!

Casper Prinsloo

Johannesburg

Jelena is an outstanding travel agent – always friendly, approachable, and willing to go the extra mile. She is highly competent, provides clear and reliable advice, and makes every interaction a pleasure. Her professionalism and warm attitude give me complete confidence in her service.

Marda Horn

Bloemfontein

Jelena Williams is the best travel agent ever and a true acquisition to travel counsellors!

Wilma Griessel

Hoopstad

Good, efficient, friendly and consistent service

Steinberg Wilhelm

Bloemfontein

Very responsive and given multiple travel options.

Michael Nikolai

New York

I cannot express enough of how amazing Jelena is! Truly exceptional and I would absolutely recommend her!!!!! Best in the business!!

Francois van Vuuren

Bloemfontein

Jelena has never failed us when a bump in the road of our travel plans occurs. We are aware that she has no control over the airlines and other transportation modes she enlists in our travels. She is professional and warm during our dealings. It is our hopes that one day we will meet and we can better show our appreciation for her kindness.

John Hopkins

Chicago

Jelena has been wonderful to work with and continues to exceed our expectations!

Deborah Bielecki

Chicago

Jelena was friendly , helpful and offered sound advice which highlighted her knowledge of the industry .

Horace Bruyns

Bloemfontein

Jelena always serves us with good old fashioned, warm hospitality (which is a very rare commodity in our modern age!)

Lehana Lessing

Bloemfontein

Jelena is always swift and efficient

Ilke Green

Harare

Very eager to assist me in everything!!! Jelena was very quick to help me with what I needed. This is my 3rd tour which Jelena is part off and I would recommend her to all!!

Jomarinda Hoell

Johannesburg

Jelena, is a lovely and helpful person. Will definitely recommend her to my family and friends.

Petronella Le Roux

Bloemfontein

Jelena, is a lovely and helpful person. Will definitely recommend her to my family and friends.

Petronella Le Roux

Bloemfontein

Jelena, is an incredible agent. She is not only timeous and efficient but she is friendly and always willing to go the extra mile. If I had the option to rate her 100/10 I would choose that option.

Scott Jurgens

Johannesburg

Jelena, is a lovely and helpful person. Will definitely recommend her to my family and friends.

Petronella Le Roux

Bloemfontein

I cannot wish for better service!

Elaine van der Merwe

Bloemfontein

Jelena made this process so easy. Everything was booked and she thought of all our needs.

Shane Carignan

USA

Jelena communicated daily with our questions, & got back to us everyday. She understood what we needed , & was prompt in setting up flights & hotels, that for our schedule, & connecting flights I am glad Greg Edwards gave us her name to help with our first Africa trip , sure took a lot of stress off our planning. We are thankful for her knowledge , & job performance.

Sandra Owen

USA

Prompt and professional service.

Mikhail Alexandroi

Cape Town

Jelena , you deserve far more than a score of mere 10. You are most helpful and efficient.

Leon Els

Bloemfontein

Very professional and helpful .

Ronald Jenkinson

Welkom

Very happy with the service we are getting from Jelena Williams. She is always ready for assistance and have booked many holidays with her.

Charmaine Jacobs

Welkom

Jelena is fantastic! I have recommended her to people before and will continue to do so.

Larisse Prinsen

Bloemfontein

Jelena het so baie geduld met ons gehad. Ons het verskeie kere ons plane verander en dit was net nooit moeite vir haar nie.

Catherina Swart

Bloemfontein

Jelena is a breath of fresh air when planning one's travel. Whether it be for business or leisure one can always be assured of the utmost level of professionalism and reliability. Jelena gives one complete peace of mind and we as a company will look no further when planning our travels ..... Keep up the excellent level of service Jelena, you are a star !!

Terence van Dyk

Himeville

We LOVE our Travel Counsellor's excellent service.

Lehana Lessing

Bloemfontein

Great travel agent, works hard for her client.

William Moos

Austin, Tx

Jelena has been a wonderful assistance to my husband & I over the years we have been traveling here and there. We are so grateful to her for her professionalism & timely manner in which she works. Thank you, Jelena!

Saskia Clarke

Bloemfontein

Jelena is very competent in her work and super efficient

Thato Ramabele

Bloemfontein

Jelena has been wonderful to work with. She gets the job done, very helpful with suggestions as we nail down what we want to do on our trip. Very thankful she was recommended to us by a friend.

Deborah Bielecki

Chicago

Jelena was extremely helpful and always responded very quickly to all requests from my part. I will certainly make use of her services in future.

Leon Els

Bloemfontein

Super helpful and so nice to talk to. Just makes so much easier and much more pleasant.

Martin Bazeley

Bloemfontein

Jelena het vir ons 'n wonderlike toer gereel. Alles was perfek en haar bystand wonderlik. Sal haar en die maatskappy verseker aanbeveel.

Catherina Swart

Bloemfontein

Jelena is very professional and competent. Friendly and extremely patient

Thato Ramabele

Bloemfontein

Jelena is by far THE BEST Travel Counsellor ever!!!

Wilma Griessel

Hoopstad

Appreciated the patience with handling our questions and multiple changes to our plans.

Zandri van Niekerk

Bloemfontein

Jelena is always available for any questions leading up to our trips. She is our personal advisor, and we always value her advice! Thank you Jelena for the work you do and for always putting us at ease when we travel.

Saskia Cressey

Bloemfontein

Jelena is very helpful! She understands the brief and provides great suggestions. We are always very happy with the accommodation that Jelena recommends. She is also flexible and is willing to change travel plans if required.

Irma Anderson

Johannesburg

Jelena was fast and effective and treated me with extra care. She went beyond her expectations. I can travel now with an eased mind. Excellent service. Thank you so so much.

Martha de Witt

Bloemfontein

Jelena was fast and effective and treated me with extra care. She went beyond her expectations. I can travel now with an eased mind. Excellent service. Thank you so so much.

Martha de Witt

Bloemfontein

Jelena is very good and assists day and night. She has been my travel agent for many years and will stay my travel agent for many years to come. Keep her.

Ottlie Noordman

Bloemfontein

Jelena, you are excellent! Will never book stuff for myself again.

Vicki Tomay

Bloemfontein

Jelena is always so helpful, friendly, and professional. She goes above and beyond with her service and is always willing to answer questions. She is my go-to travel agent!

Diana Breshears

Bloemfontein

Jelena is very helpful, knowledgeable, and friendly. Wonderful service.

Malinda Lombaard

Bloemfontein

I’m now traveling to Africa for the third time and I’ve used Jelena all three times. It’s been a pleasure. she has made it easy for us to travel out of the country. I will not use anyone but her for my future travels from the US to Africa

Skott Darlow

USA

Jelena Williams from Travel Counsellors Bloemfontein is the most professional travel agent that I have ever dealt with. She is always such a pleasure to deal with.

Donne Kolesky

Bloemfontein

Jelena is the best travel agent ever! We have been using her services for many many years and I will keep on travelling only with her.

Munro Griessel

Hoopstad

Excellent service as always. We can always be assured of getting the best value for our money. Jelena is prepared to go the extra mile to ensure our satisfaction.

Charles van Heusden

Bloemfontein

Jelena is always friendly and always a pleasure dealing with her. I will definitely recommend her to friends and family.

Donne Kolesky

Johannesburg

Wonderful and easy experience from start to finish.

Kurt Marschner

New York, USA

The extra mile Jelena goes for me is just AMAZING!!!

Lehana Lessing

Bloemfontein

Very professional and informative. Goes the extra mile.

Elizabeth Tsikkos

Bloemfontein

Amazing service! Quick to get back to me and always available to help. Much appreciated

Alexanne Ridge

Bloemfontein

I do recommend Travel Counsellors, and specifically Jelena Williams to everybody I know who wants to travel. I do this due to the great experience I have had in the past with Jelena. Her service is impeccable and she lives up to the name “counsellor.” Thanks for all the successful travels that we as a family have had through you.

John Tolmay

Johannesburg

Great support for busy people with no time to surf the net for deals, great advice and guidance, all done with patience and understanding.

Maud Boikanyo

Bloemfontein

Fastest, friendlies assistance I have EVER experienced. Extremely organised!

Margie Anderson

Bloemfontein

We received very good service. I would not hesitate to refer Jelena to my friends or colleagues.

Mathabo Makenete

Maseru

Fantastic! It is always such a pleasure working with Jelena. She makes travelling stress-free and easy.

Helene Griessel

Hoopstad

Jelena Williams from Travel Counsellors is by far the ONLY Travel Agent we will ever use world wide! She is the most reliable and efficient person in the travel industry!

Wilma Griessel

Hoopstad

Jelena knows her business and she is very helpful. Jelena is always friendly.

Antonette Gerber

Bloemfontein

Excellent service! We would recommend Jelena to any friends and family who would like to travel and who require assistance. We are more than satisfied.

Ryno van Jaarsveldt

Bloemfontein

Quick service, correct info, friendly service, everything we could ask for! Thanks Jelena!

Desire Devenish

Bloemfontein

Jelena was wonderful, she is always patient and kind and has good fresh ideas. Nothing was a problem. I would recommend her to others and I will be in touch next time we travel.

Michelle Gibson

Sydney

Jelena was very helpful, she is professional and I will recommend her to my friends. Thanks Jelena

Hester Gordon

Bloemfontein

Jelena is fast, efficient and very helpful! You will not regret asking her to assist you!

Lize Wolmarans

Bloemfontein

Thank you so much for all your help. You are professional, efficient and you have set the bar so high. I highly recommend your service to anyone who needs travel assistance.

Anthea Ogle

Johannesburg

Thank you Jelena Williams! She always responds reliably and rapidly. It is great to be able to trust your Travel Counsellor with your travel plans.

Wilhelm Steinberg

Bloemfontein

Jelena is excellent in what she does! Very helpful and professional. I would recommend her to anyone anytime.

Carmen Smith

Bloemfontein

We found the service from our Travel Counsellor Jelena Williams very professional, helpful and honest. She had our concerns at heart and is prepared to go the "extra mile" for her clients. We would definitely recommend her to our friends for future travel service.

Charles van Heusden

Bloemfontein

Great assistance. Turn around time wonderful.

Kirsten Nematandani

Bloemfontein

Jelena Williams is very professional and extremely helpful. I have only had "joy" when dealing with her. She is extremely thorough and precise in her work and is prepared to go the "extra mile" for her clients. I can recommend her with confidence to attend to the travel needs of my friends, family and colleagues.

Charles van Heusden

Bloemfontein

Jelena Williams was excellent in assisting us with our travel arrangements. She was very fast and easy to get hold of. She is always friendly and glad to help.

Joan Viljoen

Bloemfontein

Really quick & efficient

Amanda Lombaard

Kathu

Jelena is the best, my kids even had coffee with her, the whole family knows her and that is a first in my 25 years of marriage. She arranged a Bali trip for us and took care of everything from flying - meals - accommodation - taxis, AND EVERYTHING was just simply 500% and more. Jelena always go more than the extra mile

Leon Lotz

Bloemfontein

Working with Jelena for many years, trusting her with our hard earned special holidays.....she is THE ONLY ONE! She is the most efficient and trustworthy travel agent I know, and we will surely never dream or plan a holiday without her doing our bookings. She is a jewel for any agency, Well done that you have such a component person in your team!! Regards Griessel-family of Hoopstad

Wilma Griessel

Hoopstad

A great Travel Counsellor that I would recommend to anyone! So pleased. She goes through so much trouble for you.

Helene Griessel

Hoopstad

I had an awesome experience.

Jan Gouws

Bloemfontein

Why don't you have a 15 score? I would like to give Jelena a 15 out of 10! She's always willing to walk the extra mile and nothing is too much for her. Well done girl! She's ALWAYS friendly & professional. I will never ever use another travel agent.

Annemarie Oberholzer

Bloemfontein

Jelena is very professional in her job, but is also a good friend. I will recommend her anytime to anyone.

Mike Leonard

Bloemfontein

Great service and quick.

Jacques Van Vuuren

Bloemfontein

Jelena was incredibly helpful and she was very quick to answer all questions! I would highly recommend her assistance to any one I know! I was really treated as though I was her only customer. Well done Jelena!

Marinda Jardine

Bloemfontein

Jelena was really super-efficient after I had struggled with almost every travel agency that I had been to see, and in-contact with, in the Bloemfontein area. It took them nearly a week just to email me a quotation, and if I requested any more information or requested changes to be made, it took days before I had a response. Jelena, I called her on a Saturday afternoon, we spoke, and in hardly an hour after that I had a quotation ready. If I was unsure about anything I could email or call and she will respond immediately, it felt really good to work with someone with an excellent work ethic. I would most certainly recommend her to everyone I know who is travelling and who needs someone to handle their travel arrangements.

Busi Zondi

Bloemfontein

Jelena is a very friendly and professional Travel Counsellor. It was an absolute pleasure being assisted by her. I will definitely make use of her for my future trips.

Keletso Mekgwe

Johannesburg

Very efficient and on the ball. Very good service Congratulations. Regards. Marlene

Marlene Pieterse

Bloemfontein

Jelena is always friendly. She let the customer feels that he is of importance. She always followed up. She ensured that I received a good deal.

Willem Le Roux

Bloemfontein

12 out of 10 service! Jelena went out of her way to assist us!

Nico Pretorius

Bloemfontein

The service is outstanding!

Moretlo Kabi

Bloemfontein

Jelena is amazing. She is very competent and extremely patient with clients. She is also very understanding and deserves a gold medal. Working with her has been a great experience.

Thato Ramabele

Bloemfontein

Very pleasant and efficient service, thank you.

Maryanne Lamb

Bloemfontein

Jelena Williams is a super star, she has international credentials and she never ever fails to always meet customer needs. She is wonderful to work with and is always pleasant and polite. I have booked numerous international destinations with her and she always exceeds my expectation. Wonderful!

Dashnee Moodley

Johannesburg

It is highly unlikely that I will ever ask anyone other than Jelena to help me plan a trip again. She is tremendously efficient, friendly and helpful.

Jo-Mari Visser

Bloemfontein

Jelena was booked my travel arrangements over many years and whilst working for many companies ...she is excellent at what she does, it doesn't matter where she works! She's always going the extra mile and consistently delivering excellent service. Well done Jelena! I am looking forward to work with you again in your own travel business! You deserve every compliment!

Annemeie Oberholzer

Bloemfontein

Jelena is fast, efficient and very friendly.

Christian Ceronio

Bloemfontein

I have known Jelena for some years now and she has helped me in many instances where I thought it was impossible, but she always found solution for my problem.

Ezekiel Dangwa

Maseru

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Tailor-made for you

Your holiday isn’t just a trip away. It’s a longed-for escape, time to reconnect with loved ones, or a dream adventure you never thought possible. That’s why I take the time to truly get to know you and understand your hopes and expectations, then use my experience, connections and passion for the destination to create a trip that makes those dreams a reality.

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Personalised service. Always

When you plan a holiday with me, you’ll be given my personal mobile number from the very first call. I’ll listen to your thoughts and ideas like I would a friend and arrange accommodation, activities, and flights that are all personalised to you. And I’ll share my personal tips and recommendations, so you can experience the true beauty of each destination.

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Stress-free travel, and more time
for what matters most

I believe your time away should be stress-free, easy, and seamless from start to finish. So, I take care of all the details for you - from ATOL protection, insurance, and flexible payments to access to the myTC app, which keeps everything in one place.

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Support when it matters most

If the unexpected happens, you can rest easy, knowing that I’ll handle any last-minute changes, flight cancellations, or disruptions before you even pick up the phone. So you always feel happy, carefree, and ready to make the most of every moment.

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Finding your match...

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