My name is Jelena Williams, and I am a Travel Counsellor, based in Bloemfontein. Originally I am from Riga, Latvia (Eastern Europe). Before coming to South Africa, I lived in Adare, Co. Limerick, Ireland for 3 years. I had an opportunity to travel extensively, experience different cultures, meet new people and discover new places. While in Ireland, I met and married my husband (South African), and finally, we moved down to South Africa, where I have lived here ever since, for the past 10 years.
I have worked in travel for over 10 years in South Africa. I have had an amazing opportunity to meet fantastic people, who have become my clients, and now friends. I have been able to share their travel experiences, their joy and happiness. Thanks to my loyal clients, I’ve won several awards for being one of the best travel consultants.
Becoming a Travel Counsellor gives me an opportunity to dedicate my time to my client’s needs, where I get to know their likes and preferences which helps me to tailor-make your dream holiday. I am available 24/7, and I am happy to meet you in the comfort of your own office, home or a favourite coffee shop. For those living outside of Bloem we can connect over a skype call at a time that suits you best.
I am looking forward to share my own travel experiences with you, to show you the green planes of Ireland, the romantic scenery of France, the hidden treasures of Eastern Europe and Russia, the amazing islands of Thailand, and so much more…
I wish you all the best, and I would love to hear from you soon.
Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:-
I absolutely love travel! Take a look through my posts - you might find holiday inspiration where you least expect it...
11 March 2019
Why you can trust me Jelena with all your travel arrangements... How comfortable are you spending R50,000, R100 000 or R200 000 and more online? Are you sure that the airline you just purchased your air tickets for your family holiday won't go "under"? And will the airline contact you, should the flight be cancelled due to various reasons? And what if the hotel you booked via an website has been overbooked, and when you get there with all your family, you will be told that unfortunately you do not have a room, as the hotel is full? And what about...
05 January 2018
South Africa is an amazing country - from desert to sea, from mountains to forests, this country has it all. This December (2017), together with my family (my hubby and my 9-year-old girl), we went on a road trip to the East Coast. Port Elizabeth was our first stop just for 1 night. It is a lovely costal city. We didn't spend much time there, as the next morning we were up early to drive to Addo Elephant Park. And my, oh my... It was amazing. (Tip: if you can, rather use an SUV or a bakkie, preferably anything...
24 October 2016
Bali is indeed for everyone - for any age, budget and taste. This small island offers amazing variety of sightseeing and entertainment. It is known for its forested volcanic mountains, iconic rice paddies, beaches and coral reefs. It is home to numerous religious sites. Bali is also known for its yoga and meditation retreats, as well as beautiful beachside towns. The most convenient way to get to Bali from South Africa will be with Cathay Pacific Airlines, via Hong Kong, or with Singapore Airline, via Singapore. My family and I travelled with Singapore Airlines – it was a...
08 August 2016
“A country that has no more legends is set to die of cold.. But a nation without a myth runs towards death.” – Dumézil Goerge. Legend has it that… Once upon a time a colony of giants inhabited the great crescent of Lemuria. One day they set out in search of the land of Paradise. They searched east, they searched west; they searched north, they searched south, but Paradise was never in sight. Then one day on their return journey to their native land, while they were roaming over the Tropic of Capricorn, they found a magnificent island freshly forged from the...
19 May 2016
The best way to explore Paris is either on your own, or with your partner, or family or with a few friends, but my recommendation is not to explore it through an organised tour, as you will miss the best parts of the city. Try to stay there for longer than 3 nights, as the first impression of the city can be very overwhelming, and only after about 2 days, you might start to relax and enjoy your surroundings. Take a ride in a Metro, where you can enjoy the real French music (musicians play French music in trains to...
19 February 2016
As some of you may or may not know, I am originally from Riga in Latvia. For those of you who don't know where that is - it's in Eastern Europe. This amazing city is over 800 years old and is a fantastic combination of both medieval and modern. There are well preserved heritage sites which offer great experiences to those who are interested in history and architecture. Thanks to its prime location right on the Baltic Sea, at the mouth of the River Daugava, Riga offers a wide variety of water activities, from canal boat tours to beach swimming. The...
21 March 2015
It's been a rainy day... In fact, most of the days of the year are rainy or cloudy in Ireland. But who cares, when there are so many things to see and do. Grab an umbrella, rent a car and off you go, exploring an amazing Emerald Island. I lived in Adare, Co.Limerick for just over 3 years. One of the tidiest towns in Ireland, for which they received several awards. Not much going on there, and if you drive through, don't rush, as you might just miss it. But, as small as it is, it hides some treasures, you might...
Sent in by Elizabeth Tsikkos
Bloemfontein, 26 February 2020
Very professional and informative. Goes the extra mile.
Sent in by Alexanne Ridge
Bloemfontein, 12 January 2020
Amazing service! Quick to get back to me and always available to help. Much appreciated
Sent in by John Tolmay
Johannesburg, 27 December 2019
I do recommend Travel Counsellors, and specifically Jelena Williams to everybody I know who wants to travel. I do this due to the great experience I have had in the past with Jelena. Her service is impeccable and she lives up to the name “counsellor.” Thanks for all the successful travels that we as a family have had through you.
Sent in by Maud Boikanyo
Bloemfontein, 05 December 2019
Great support for busy people with no time to surf the net for deals, great advice and guidance, all done with patience and understanding.
Sent in by Margie Anderson
Bloemfontein, 11 November 2019
Fastest, friendlies assistance I have EVER experienced. Extremely organised!
Sent in by Mathabo Makenete
Maseru, 20 August 2019
We received very good service. I would not hesitate to refer Jelena to my friends or colleagues.
Sent in by Helene Griessel
Hoopstad, 19 August 2019
Fantastic! It is always such a pleasure working with Jelena. She makes travelling stress-free and easy.
Sent in by Wilma Griessel
Hoopstad, 30 July 2019
Jelena Williams from Travel Counsellors is by far the ONLY Travel Agent we will ever use world wide! She is the most reliable and efficient person in the travel industry!
Sent in by Antonette Gerber
Bloemfontein, 03 June 2019
Jelena knows her business and she is very helpful. Jelena is always friendly.
Sent in by Ryno van Jaarsveldt
Bloemfontein, 22 February 2019
Excellent service! We would recommend Jelena to any friends and family who would like to travel and who require assistance. We are more than satisfied.
Sent in by Desire Devenish
Bloemfontein, 17 January 2019
Quick service, correct info, friendly service, everything we could ask for! Thanks Jelena!
Sent in by Michelle Gibson
Sydney, 18 December 2018
Jelena was wonderful, she is always patient and kind and has good fresh ideas. Nothing was a problem. I would recommend her to others and I will be in touch next time we travel.
Sent in by Hester Gordon
Bloemfontein, 22 November 2018
Jelena was very helpful, she is professional and I will recommend her to my friends. Thanks Jelena
Sent in by Lize Wolmarans
Bloemfontein, 03 September 2018
Jelena is fast, efficient and very helpful! You will not regret asking her to assist you!
Sent in by Anthea Ogle
Johannesburg, 31 May 2018
Thank you so much for all your help. You are professional, efficient and you have set the bar so high. I highly recommend your service to anyone who needs travel assistance.
Sent in by Wilhelm Steinberg
Bloemfontein, 03 May 2018
Thank you Jelena Williams! She always responds reliably and rapidly. It is great to be able to trust your Travel Counsellor with your travel plans.
Sent in by Carmen Smith
Bloemfontein, 10 April 2018
Jelena is excellent in what she does! Very helpful and professional. I would recommend her to anyone anytime.
Sent in by Charles van Heusden
Bloemfontein, 08 February 2018
We found the service from our Travel Counsellor Jelena Williams very professional, helpful and honest. She had our concerns at heart and is prepared to go the "extra mile" for her clients. We would definitely recommend her to our friends for future travel service.
Sent in by Kirsten Nematandani
Bloemfontein, 05 February 2018
Great assistance. Turn around time wonderful.
Sent in by Charles van Heusden
Bloemfontein, 31 July 2017
Jelena Williams is very professional and extremely helpful. I have only had "joy" when dealing with her. She is extremely thorough and precise in her work and is prepared to go the "extra mile" for her clients. I can recommend her with confidence to attend to the travel needs of my friends, family and colleagues.
Sent in by Joan Viljoen
Bloemfontein, 24 April 2017
Jelena Williams was excellent in assisting us with our travel arrangements. She was very fast and easy to get hold of. She is always friendly and glad to help.
Sent in by Amanda Lombaard
Kathu, 24 April 2017
Really quick & efficient
Sent in by Leon Lotz
Bloemfontein, 04 January 2017
Jelena is the best, my kids even had coffee with her, the whole family knows her and that is a first in my 25 years of marriage. She arranged a Bali trip for us and took care of everything from flying - meals - accommodation - taxis, AND EVERYTHING was just simply 500% and more. Jelena always go more than the extra mile
Sent in by Wilma Griessel
Hoopstad, 21 June 2016
Working with Jelena for many years, trusting her with our hard earned special holidays.....she is THE ONLY ONE! She is the most efficient and trustworthy travel agent I know, and we will surely never dream or plan a holiday without her doing our bookings. She is a jewel for any agency, Well done that you have such a component person in your team!! Regards Griessel-family of Hoopstad
Sent in by Helene Griessel
Hoopstad, 11 April 2016
A great Travel Counsellor that I would recommend to anyone! So pleased. She goes through so much trouble for you.
Sent in by Jan Gouws
Bloemfontein, 11 April 2016
I had an awesome experience.
Sent in by Annemarie Oberholzer
Bloemfontein, 01 December 2015
Why don't you have a 15 score? I would like to give Jelena a 15 out of 10! She's always willing to walk the extra mile and nothing is too much for her. Well done girl! She's ALWAYS friendly & professional. I will never ever use another travel agent.
Sent in by Mike Leonard
Bloemfontein, 04 November 2015
Jelena is very professional in her job, but is also a good friend. I will recommend her anytime to anyone.
Sent in by Jacques Van Vuuren
Bloemfontein, 09 October 2015
Great service and quick.
Sent in by Marinda Jardine
Bloemfontein, 08 October 2015
Jelena was incredibly helpful and she was very quick to answer all questions! I would highly recommend her assistance to any one I know! I was really treated as though I was her only customer. Well done Jelena!
With independent access to hundreds of travel suppliers around the world, I can pick out exceptional offers with amazing added value. Take a look through my latest selections – but even if nothing catches your eye, let me know what you’re looking for and I’ll do my best to find it for you!
Contact me on 0829203973