This a fairly intimate resort of 134 sea-facing rooms, suites and residences, all with BOSE sound systems with specially curated playlists and ‘mixbars’ of treats, their design inspired by Algarvian chimneys. Among them are 10 WOW Suites, aptly named for their private rooftop terraces as well as separate living spaces. Some have private plunge pools to add to the fun, and there are also two-bedroom residences with kitchens – two of them breathtaking penthouses.

For decor, think funky furniture inspired by the shape of beach pebbles and local sea caves in dove-grey and seagrass-green hues.

The Algarve is blessed with wonderful local produce, and the kitchens at the W make the very most of this in venues including SIP @ WET, which serves ocean-inspired healthy food including soul-food detox bites, plus signature cocktails and local micro brews. Other places to indulge are the Market Kitchen with its alfresco area and modern interpretations of international favourites and farm and ocean-fresh local cuisine, Paper Moon for Italian cuisine by the award-winning Milanese restaurant group, and Living Room for cocktails, aperitifs, craft beers and global gins accompanied by tapas and teasers.

Meanwhile, sociable spots for a tipple include the Sea Sky rooftop bar with its panoramic bay views and DJ sets - the perfect place for sunset drinks – and AIR, a decadent clifftop deck for champagne and other fizz. There’s also the indulgence of 24-hour room service at your beck and call.

As well as being a short stroll from golden-sand beaches where you can relax or be active in the Mediterranean sea air, the W Algarve has a unique spa with six treatment rooms (including one for couples), a steam room, a sauna, fire and ice tubs, dynamic showers and mani-pedi stations – all of which combine to make you feel all shiny and new. As well as a tented outdoor relaxation lounge overlooking the lovely resort garden, the spa has a convivial Beauty Bar serving cocktails and detoxifying drinks, including infused waters, ayurvedic teas and organic vegan-based protein shakes.

The resort also has also a state-of-the-art gym and organises fitness sessions ranging from bliss-inducing sunrise yoga to challenging boot camps. A multi-level infinity pool beckons, too, and there are nearby water sports for aquatic-based fitness and fun.